Sustainability

“Mañana”, the morning, tomorrow, as a symbol of sustainability

The morning is what comes after the night; it is the next day. Dawn means continuing on. And this is precisely what sustainability is about: guaranteeing the future. The idea is to enjoy the present (La noche en
blanco) while thinking about the future (mañana, the morning after, tomorrow).

A message of commitment to the planet

“Mañana” in Spanish means both morning and tomorrow, both of which are synonymous with the future. In this way, through the concept of morning, of next after, we are conveying a message of commitment: Let’s have fun, but bearing in mind that tomorrow everything has to be just like it was before tonight. Let’s not damage our environment. Let’s think about the future.